Carling Black Label is one of South Africa's most widely known and well-liked beers.
With 25 International Awards for taste and high quality under its belt, Black Label is an absolute Champion Beer. As the beer that is incomparable in golden flavor, beer-lovers all over South Africa as well as global taste experts constantly choose Black Label as their beer of choice.
Carling Black Label initially hit the South African market in 1966. The initial marketing campaign commenced with a "cowboy" theme, where the cowboy is a hero who deserved a cold Carling Black Label after a hard day of work.
Carling Black Label has evolved over time to become the beer brand that represents the worth's of South African men from all walks of life and identify them as true champions for their drive and dedication to accomplish great things.
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